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Chuck Leaver – Creating A Fearless Company

Ziften Technologies are based in Austin, Texas, and Chuck Leaver is the CEO.

This video from the Commonwealth Club features Steve Blank and he goes over how it is possible to construct a fantastic company step by step.

There is no doubt that Steve is an intelligent guy and his funny bone is great. His company insights are highly valued and there are numerous points that he made that I agree with:

He stated in the video that “there is absolutely nothing that you can find out inside your very own building so you need to leave it!” Steve claimed that this was a lesson that business in Silicon Valley had to discover the hard way. Now at Ziften we make sure that we visit our potential customers and clients on a weekly basis. Our company is young however the crucial execs and I understand that we have to understand and be reasonable about the marketplace and show this in our business model. When we know what the market needs we can really include value.

We constantly put our clients first and continue to pay attention to them. In the video Steve points out how challenging it is for business owners to pay attention to their consumers rather than attempting to enforce their viewpoint on the marketplace. What we also do at Ziften is to encourage our people to listen prior to speaking. When we are speaking with our potential customers and customers we have to understand that they care a lot more about how we can resolve their issues rather than pay attention to how smart we are.

Steve makes another interesting point in the video when he talks about how development is perceived in the United States compared with the remainder of the world. The thinking in the USA is right when it concerns our attitudes to failing. Anyone is motivated to learn from failure, and these will turn these people into skilled executives who can actually influence and include a lot of worth to a new company. It is important that there ought to be no fear of failure since this will stifle development.

I always encourage the people that work for us to take risks with no fear of a comeback. I strongly believe that this is pushing us closer to our objective of closing the space between business client security and security technology and we are arriving quickly. This is a significant modification and we are actually near to our objective.


Charles Chuck Leaver